What’s Your Strategy to Win Consumers’ “Moments of Truth”?
Recently I read a remarkable document from Netflix aimed at investors and titled “Netflix Long Term View.” And the fact that the phrase “long term” was in a document from a public company was only one remarkable piece of the story. A key chunk in the document outlines the central focus of Netflix on doing what it calls “winning more moments of truth”: Our North Star is to win more of our members’ “moments of truth”.
Those decision moments are, say, on Thursday 7:15 pm or Mond