YouTube has announced that they will no longer support 30-second ads that viewers can’t skip, starting 2018. No more. Nada. Zip. Why? A...

Remember Generation X? That’s the group that’s older than Millennials yet younger than Baby Boomers. They are today’s 35-54 demographic...

So here's conventional thinking: PPM measures "real listening" while diaries record (and reward) recall and not "real listening." Not...

One of radio's great problems is its inherently parochial nature. We rightly celebrate increases in revenue year-over-year without...