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mramsey1
- Nov 28, 2011
Pandora is Moving on Local Radio Revenue. Everybody Freak Out!
Pandora’s chasing local ad dollars. Everybody freak out! I know and like Pandora critic Mary Beth Garber, but it’s time for the critics to take a chill pill. Yes, Pandora is aiming for radio’s local ad dollars. Yes, traditional broadcasters should meet this challenge. Yes, radio has lots in its favor compared to Pandora (and vice versa). But the critics are bent on convincing the market that Pandora is not radio and radio is not Pandora. Because if Pandora is not radio, t
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mramsey1
- Apr 2, 2011
One Radio Council’s Dumb Attempt to Reposition Pandora
Increasingly, radio recognizes that Pandora is a rising presence, both among listeners and advertisers. What to do about that? Well, don’t take the strategy of one particular large market radio council, who sent this slide to the local advertising community: I have hidden the identity of the offending radio council so they’re not embarrassed or enraged when I call this one of the dumbest things I’ve ever seen. It’s one of the dumbest things I’ve ever seen. First, I understand
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