In the latest episode of the excellent Re/code Media Podcast, host Peter Kafka (who will be onstage talking media with me at hivio in June) interviewed Peter Gould, the co-creator of TV’s Better Call Saul, a terrific show and the spinoff to the amazing Breaking Bad. One thing Peter said stuck with me: “The job of each episode is to make you want to watch the next episode.” You bet it is. But if you’re a DJ, do you see that as your job? Is it the job of every break to make lis

It’s not about how little you talk, it’s about how much you say. Granted, the ratings generally show that less talk is better on music-oriented stations. Except, that is, when the talk is compelling and the person talking is someone listeners want to hear from. In other words, when the DJ is part of the brand rather than in the brand’s way, he or she is as much a part of what listeners look forward to as any song. You become worth hearing when you have forged a relationship w

Earlier this week I argued that DJ blogs often are a waste of time and effort. Today I’m going to share a few thoughts on how to make them better. 1. You don’t need a DJ blog There is no requirement that your digital platform include a DJ blog. Just because you can doesn’t mean you should. And just because many of the stations around you are producing a waste of bits and bytes doesn’t mean you should follow suit. So first of all, ease up. 2. You do need a digital strategy Do

Does your radio station have a batch of DJ blogs? Here are 7 reasons why they may be a waste of time, effort, energy, and resources – especially on music-oriented stations: 1. A blog requires a strong point of view, and many DJ’s don’t have one In fact, in many cases a strong point of view may be exactly not what management wants on display on the station site – or on the air, for that matter. The simple fact that you anchor a radio daypart doesn’t necessarily mean you have a

She’s causing a ton of consternation in radio circles and she’s either unreal or all too real, depending on your point of view. I’m talking about “Denise,” radio’s first “Artificial Intelligence DJ,” appearing soon on one HD station with more to follow, no doubt. Let’s begin by leaving aside the easy jokes about “intelligence,” artificial or otherwise, as it relates to the average DJ in the ears of many listeners. Let’s also acknowledge that this is, first and foremost, a pub