Surprise! Advertisers want Results and Tracking!
That’s the lesson from the vivid interview just posted by Radio Ink with a New Jersey car dealer. Much credit goes to Radio Ink for this post, because I have no doubt that they will receive oodles of complaint emails from broadcasters who presume that the secrets of accountability can be kept from their clients in a digital world. Well, they can’t. From Radio Ink: William Feinstein is the President of Planet Honda in New Jersey. He was so impressed with the results and the tr