#commercials

How Millennials Use Radio, Online Radio, and Podcasting

Millennials are the future, but how do they really use audio platforms: Radio, online radio, podcasting, etc? And how do these platforms...

Oh No! Listeners Switch Stations! It’s the End of the World!

So people are freaking out about the new Edison data indicating that consumers – that’s you and me – switch stations 22 times in an...

The End of Commercial Clutter on Radio?

If there’s any medium more cluttered with commercials than radio, that medium would be TV. Or is it? Some signs suggest that the...

Hey Pandora, Watch That Commercial Load

There’s this myth out there that its the personalization that provides the primary motivation to use Pandora: The limitless allure of...

Are There Too Many Commercials on the Radio? Nope!

What about the far worse ad clutter on good, old-fashioned terrestrial radio? Does the logic of minimizing spots in one place mean spots...

What Matters When the Spots Come On?

I’ve been on vacation in a remote corner of India, so you’ll forgive me for not paying more attention to the recent Coleman study of the...

Kroger’s Agency is Foolish

From Radio-Info: TRI has a copy of this email from the Kroger agency – “Hello radio partners, a couple weeks ago I had sent out a request...

CONTACT MARK RAMSEY