mrm-logo.png

MARK RAMSEY MEDIA

  • MRM BLOG

  • ABOUT MRM

  • CONTACT MARK

  • More

    Use tab to navigate through the menu items.
    • All Posts
    • Advertising
    • Apps
    • Apple
    • Arbitron
    • Audio Trends
    • Audio
    • Automotive
    • Books other
    • Books
    • Autonomous Vehicle
    • Christmas
    • Christian Radio
    • Branding
    • Comedy
    • Contesting
    • Connected Car
    • Facebook
    • Events
    • Digital Strategy
    • FM on Mobile Phones
    • Finance
    • formats
    • Funny
    • Gamification
    • Google
    • hear2.0 honors
    • HD Radio
    • hivio
    • Inside JAWS
    • Inside Star Wars
    Search
    If CNN’s Ratings “Don’t Matter,” Why Do Yours?
    mramsey1
    • Oct 8, 2014

    If CNN’s Ratings “Don’t Matter,” Why Do Yours?

    The entire category of cable news is suffering a ratings slide. So acknowledges Time Warner CEO Jeff Bewkes. But what’s his solution? How will he turn the cable news ratings situation around? Well it turns out that’s asking the wrong question. In fact, CNN’s response has been to add specialty shows which are decidedly not “cable news” per se – shows like Anthony Bourdain Parts Unknown, a new show from Mike Rowe, and custom-produced documentaries. That is, CNN is broadening th
    3 views0 comments
    Hulu and the Star-Making Future of Radio
    mramsey1
    • Jan 7, 2014

    Hulu and the Star-Making Future of Radio

    I have glimpsed the future of radio and it is Hulu. Let me explain. Once upon a time, Hulu was that slick online platform that provided a quality viewing experience for gobs of top quality, professionally produced TV content, including a deep archive of favorite shows from days gone by. Well it’s still that, of course. But suddenly it’s so much more – as Brian Stelter reported on CNN following a tour of Hulu with Charlotte Koh, the head of development for Hulu Originals. That
    2 views0 comments
    What ESPN’s Franchise Business Means to You
    mramsey1
    • Aug 12, 2013

    What ESPN’s Franchise Business Means to You

    Why did ESPN acquire Nate Silver and his hugely popular NYT blog FiveThirtyEight.com? Was it just to lay odds on sports events? Or was it for a much bigger play? This past weekend on CNN’s Reliable Sources, ESPN Chief John Skipper spelled out the strategy: …We had launched Grantland, [where we] allowed Bill Simmons to have the freedom to do the kind of site he’s doing so that when we went to Nate and said we’re going to let you range across things other than sports, we’re goi
    1 view0 comments
    News/Talking about the Wrong Things
    mramsey1
    • Nov 16, 2012

    News/Talking about the Wrong Things

    Republican soul-searching followed the demographic slam to the gut from younger voters, African Americans, and Hispanics in the election earlier this month. And the reverberations from that punch have resonated through the ranks of News/Talk programmers and talent nationwide. While I can’t be specific about the research I have done in that area (it’s both extensive and proprietary), I can tell you this much: It should come as no great surprise. Interest in Talk per se – as e
    2 views0 comments
    Radio Lessons from the Huffington Post
    mramsey1
    • Apr 25, 2012

    Radio Lessons from the Huffington Post

    Huffington Post founder Arianna Huffington was on CNN last weekend where she outlined the key elements of HuffPo’s success.  And while not every (or maybe even not any) other site can hope to become the traffic magnet that is Huffington Post, it seems to me her prescription is relevant for any local media company that aspires to truly serve the information interests of their audiences (Public Radio and News/Talk – I’m talking to you). It is most certainly not simply about spr
    2 views0 comments
    Why Social Sign-in is Radio’s Future
    mramsey1
    • Apr 6, 2011

    Why Social Sign-in is Radio’s Future

    If you have ever logged on to a site and skipped the registration process by clicking the Facebook log-in button, then you have used a social sign-in. Yesterday I was talking to some of my digital partners and I asked them how many of their current projects include social sign-in. “All of them,” they said.  “For any site where there’s a user account.” A “user account” isn’t strictly something limited to e-commerce.  A user account is any frame of customization applied to a si
    0 views0 comments
    What Your App Gets Wrong
    mramsey1
    • Mar 29, 2011

    What Your App Gets Wrong

    “There’s an app for that.” You’ve heard that phrase countless times. But there’s an important lesson wrapped up in that phrase. Consider this:  There’s an app for what? And the answer is “whatever problem a consumer happens to have.” Apps are generally solutions to problems.  They’re not simply tools for you to amplify your brand – in fact they may not be that at all.  Apps are not necessarily about your brand, they are about your consumers. Even if they are in the presence o
    4 views0 comments
    Radio Thinking is not Platform Thinking
    mramsey1
    • Mar 24, 2011

    Radio Thinking is not Platform Thinking

    Recently CNN’s Fareed Zakaria spoke with Sony Chairman Howard Stringer about Japan’s post-crisis economic recovery. In the context of that discussion, Stringer talked about the evolution of his own company, Sony, in the wake of a different kind of Tsunami – the kind Apple let loose on the world of mobile devices and entertainment beginning with its iPod and continuing to this day. Sony, Stringer explained, was once building vertical devices for vertical markets.  The company
    0 views0 comments
    The End of “Local”
    mramsey1
    • Aug 8, 2010

    The End of “Local”

    “One of our remaining competitive advantages relative to blossoming competitors is simply this – we’re local, they’re not.” But what do we mean by “local”?  And how is this an advantage rather than a convenient cliché, a poorly understood talking point? “Local” is usually used to describe a broadcast signal area which, give or take, means a city or town of license.  It is, in other words, strictly a function of geography at a relatively broad level. Unfortunately I think ther
    3 views0 comments
    CLICK HERE TO SUBSCRIBE TO BLOG!
    mrm-logowall.png

    CONTACT MARK RAMSEY

    Call 858.414.4191

    or email Mark Ramsey

    MARK HAS APPEARED ON: 

    appreance-on.png

    CONNECT WITH MARK:

    • Black Facebook Icon
    • Black Twitter Icon