If CNN’s Ratings “Don’t Matter,” Why Do Yours?
The entire category of cable news is suffering a ratings slide. So acknowledges Time Warner CEO Jeff Bewkes. But what’s his solution? How will he turn the cable news ratings situation around? Well it turns out that’s asking the wrong question. In fact, CNN’s response has been to add specialty shows which are decidedly not “cable news” per se – shows like Anthony Bourdain Parts Unknown, a new show from Mike Rowe, and custom-produced documentaries. That is, CNN is broadening th