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    “Radio is Shrinking, Give the Advertisers What They Want”
    mramsey1
    • Jun 28, 2017

    “Radio is Shrinking, Give the Advertisers What They Want”

    Gordon Borrell has issued his latest report benchmarking local media’s digital revenues, and it’s another eye-opener. Here’s my full conversation with Gordon about this report, the consequences for the radio industry, and what radio can learn from it. Part 1 publishes today, Part 2 tomorrow. What’s the biggest way this report is different from your previous reports? I think after 15 years, basically, of doing these reports, you really either see a pattern or you’re stupid. An
    5 views0 comments
    Let’s Face It: Your Advertising Sucks
    mramsey1
    • Jun 16, 2017

    Let’s Face It: Your Advertising Sucks

    So I’m reading a headline predicting a 4% decline in radio advertising over the next year and another 4% decline the year after. Meanwhile we are constantly reminded about clients pushing for lower rates or for tech-enabled solutions which risk commoditizing radio altogether. The solution? Well, remove ownership caps, of course. That way we can buy more stations, cut more people, and provide a greater fraction of less value for fewer clients with, at least, less competition.
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