Inside the biggest trends in digital advertising. And… Tribune Publishing is now “tronc.” No, really! It’s episode 43 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about pants that can notify you if your zipper, um, needs tending, lyft’s inventive and clever new video campaign with Shaquille O’Neal, and how YouTube’s CEO skips half of her own pre-rolls! Listen as we go inside media to reveal the ugly truth! Clic

Howard Schultz is the CEO of Starbucks, and you probably know that Starbucks has emerged recently from a dark period of declining sales, store closings, and layoffs.  The company is back now, stronger than ever.  And Schultz tells the tale in his new book Onward: How Starbucks Fought for Its Life without Losing Its Soul I’m going to pluck out some of the lessons Schultz learned because they couldn’t be more appropriate for an audience of broadcasters. Think about how these le