The Hunger Games You Are Not, Radio
Since then we have relied on bowing our new brands with stunts: Events or circumstances designed to garner attention and trial that give fans more of what they are likely to want – right up until it becomes less of what they are likely to want. Take the introductory-tactic-du-jour: “10,000 songs commercial-free.” We know folks don’t like spots, right? And we know they like music. So let’s give them an economically unsustainable train of music to win their attention and trial.