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    And Radio’s Secret Power is…
    mramsey1
    • Aug 30, 2015

    And Radio’s Secret Power is…

    Recently one of my radio clients explained how his 20-year-old daughter uses radio: “She chases her favorite songs around the dial,” he said. For her, every station button is another chance at hitting the proverbial jackpot. Either I land on a song I love or I don’t. And if I don’t, I move to the next button. It’s radio as slot machine, and – like a slot machine – the odds are better than even that any given spin is a loser. But this is the behavior of someone who is using ra
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