The number one media brand in Australia is a radio show. Think about that for a second. The number one media brand in Australia is a radio show. So says Southern Cross Austereo’s Craig Bruce as he provides a master class on making great audio entertainment and developing and nurturing talent. There’s a lot U.S. broadcasters can learn from Craig’s keen comments and finely-tuned best practices, which he shared with all of us in his Q&A at hivio 2014, the audio future festival.
“Fans, not just Listeners.” That was the theme of a national conference of show and digital producers for Southern Cross Austereo, Australia’s leading media and entertainment company. What happens to your strategies when your focus is on fans first? What happens to your ability to execute those strategies across platforms? It turns out that a cross-platform structure and asking different questions yields some impressive new outcomes. Watch this short conversation with Sam Cav
Media brands the world over are reconceptualizing the old-fashioned role of the “program director” into something entirely new, the “content director.” This is not simply a change in labels, as I explain in the video below, but a major change in responsibility and in the aspiration of the one-time radio-only brand across its various platforms. Indeed, it may be that some folks who qualify to be “program director” don’t measure up to the challenge of “content director.” One o