mramsey1Jun 29, 2017“Radio, Advertisers are Less Interested in an Audience and More Interested in a Buyer”Gordon Borrell has issued his latest report benchmarking local media’s digital revenues. Required reading for anyone in the local media...
mramsey1Dec 15, 2014When Radio Advertising Goes WrongOver the past few weeks I have heard the story more than once: A big segment of a News/Talk show or a morning show was given over to an...
mramsey1Nov 6, 2014Why Doesn’t Radio “Talk” to Women?Radio is an industry that pioneered entertainment content by and for women. Soap operas began on radio, after all. And later, talk shows...
mramsey1Aug 4, 2014Is NextRadio’s Consumer Enthusiasm a Mirage?I am stridently pro-consumer. I believe that if we focus on what consumers show us they want, then we will have more consumers, happier...