What’s the best way to defend radio’s audience from those who steal away attention and usage and ad dollars? Here’s one strategy from my friend David Bujnowski of Coburn Ventures (where I am a research fellow). In the “old days”, service providers could trap their audience who either didn’t know or didn’t care what their alternatives were.
Today, with hyperpersonalization running rampant, consumers have a choice of a million different service providers. The customers can’t b