#ads

It’s Time For Radio To Make Spots Shorter

YouTube has announced that they will no longer support 30-second ads that viewers can’t skip, starting 2018. No more. Nada. Zip. Why? A...

Is Your Media Business Doomed?

Is your media business DOOMED? Maybe not… And… Saturday Night Live says the future of advertising is NOT ads. It’s episode 42 of Media...

Listeners are Blocking Radio Ads

Recently, Seth Godin penned a great piece on ad blocking. Yes, I know – you can’t block the ads on your local radio station. That’s the...

Are Your Audio Ads Too Dumb? Make Them Smarter

Data is powering marketing in general and advertising in particular in ways that could not have been imagined even five years ago. It’s...

Missing Leonard Nimoy and Unruly Breast Physics

Who needs an agency when brands want CONTENT, not ADS? And… Disruption comes and goes, but human desire is forever. Then Tom Asacker...

The Rise of “Radio as a Feature”

We are witnessing the dawn of a new age: The rise of radio as a feature. That means “radio” isn’t simply a media category run by media...

CONTACT MARK RAMSEY