Is social media “a great wasteland” of the modern media age? And…why is MSNBC launching daily Facebook videos that have nothing to do with the MSNBC brand? It’s episode 15 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Tom rants and raves on platforms mistaken for brands. Mark rants and raves about the importance of Hollywood actors’ Twitter followings, how often you should (or shouldn’t) post to social media, and one new podcast that

Shocking! Some radio shows evidently use voice actors instead of authentic callers! The entertainment programs (and we are talking almost exclusively about entertainment programs, not talk shows) who use such techniques should be ashamed of themselves! How dare they swap authenticity for entertainment!  Give me boring authenticity any day, that’s why I listen to the radio, to be bored out of my skull! The rest of the world is real, why not the radio? Next you’re going to tel