hivio, the audio future festival, goes LIVE in about ONE WEEK. If you’re not in the room with us at the world-famous Hollywood Improv,...

I’m always on the lookout for cool and effective new tools that can make the radio industry better, more productive, and entertaining and...

Apple Watch #fail? And Reese Witherspoon – Actress or Online Retail Brand? It’s episode 19 of Media Unplugged with branding authority Tom...

Video goes viral, but what about audio? I have never even heard the expression “viral audio,” have you? “Going viral” means “being...

There’s much interest and much consternation about the entry of Google and Apple into operating-system extensions for the car dashboard...

Last week Seth Godin penned a piece titled “Discovery Fatigue.” In it he argued that a little bit of discovery goes a long way, and the...

The secret to marketing movies like brands. And… Will Vessel crush YouTube? It’s episode 18 of Media Unplugged with branding...

If you’re in the TV business, you’re familiar with the UpFronts. That’s the annual dog and pony show put on by the networks to debut...

You’ve heard of Voltair, that’s the audio technology that presumably allows PPM devices to more effectively pick up that all-important...

Interruption marketing is bad. Right? People hate ’em – those ads that stop you from enjoying the content you love – blah! But wait, if...

Once it was enough just to stream whatever the music industry pumped out. The marketplace was littered with online radio alternatives...

Jay Z’s new streaming service Tidal is in for a tsunami of doom! And… Auto dealers say Facebook doesn’t sell cars. Really? It’s episode...

Have you noticed? There hasn’t been a significant new music radio format introduced in a decade. Sure, we’ve had Rhythm AC and Classic...

Periscope…Meerkat…When we all stream live, will Big Media pay the price? And… Facebook is about to EAT your news brand! It’s episode 16...

Lots of people have been talking about the phenomenon of This American Life’s Serial podcast and what it has meant to the booming...

Despite the rise in podcast usage there are still a ton of people who don’t know what podcasts are and couldn’t care less. Why? This week...

Is social media “a great wasteland” of the modern media age? And…why is MSNBC launching daily Facebook videos that have nothing to do...

Robert McKee is a teacher of Story and author of the classic book Story. Style, Structure, Substance and the Principles of Screenwriting....

Memo to music labels: The “value” of music is defined by consumers, fans, and listeners, not by you and your minions. From Billboard: A...

Data is powering marketing in general and advertising in particular in ways that could not have been imagined even five years ago. It’s...