Here’s What Radio Will Learn from This Week’s Republican Debates
So all the leading (and not so leading) Republican presidential contenders will be stretched across two stages at the end of this week in...
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mramsey1
Jul 13, 2015
What’s EXCLUSIVE about your Radio Brand?
If you aren’t the exclusive provider for something meaningful, you’re sunk. In April, I shared Bloomburg’s report that Apple Music’s...
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mramsey1
Jul 10, 2015
How to Hire Radio Talent
This week I was called by a radio industry trade and asked an interesting question: How should radio stations hire differently in this...
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mramsey1
Jul 7, 2015
The Power of Just Because
Spend enough time around any mature, successful industry – radio included – and you’ll find an environment that isn’t necessarily...
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mramsey1
Jun 28, 2015
What Apple’s Beats 1 Means for Your Radio Brand
The shape of Apple’s new live-streaming radio station Beats 1 is coming into focus, and it’s full of exclusive celebrity content: The New...
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mramsey1
May 12, 2015
How to Make Your Online Audio Go Viral
Video goes viral, but what about audio? I have never even heard the expression “viral audio,” have you? “Going viral” means “being...
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mramsey1
May 3, 2015
Music Discovery is Overrated
Last week Seth Godin penned a piece titled “Discovery Fatigue.” In it he argued that a little bit of discovery goes a long way, and the...
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mramsey1
Apr 28, 2015
The Dawn of Audio UpFronts
If you’re in the TV business, you’re familiar with the UpFronts. That’s the annual dog and pony show put on by the networks to debut...
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mramsey1
Apr 20, 2015
What Radio Can Learn from Star Wars VII
Last week the Internet melted. And if you’re a Star Wars fan, you know the precise moment: When the latest teaser trailer for the newest...
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mramsey1
Apr 16, 2015
Exclusives Power the Next Generation of Online Radio Competition
Once it was enough just to stream whatever the music industry pumped out. The marketplace was littered with online radio alternatives...
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mramsey1
Apr 11, 2015
See you at NAB and NMX
This week I’m pleased to be a featured speaker at NMX, which is concurrent with the NAB in Las Vegas. If you’re in town for either event,...
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mramsey1
Apr 9, 2015
Future of Music Radio: Today’s Hits and Less Variety
Have you noticed? There hasn’t been a significant new music radio format introduced in a decade. Sure, we’ve had Rhythm AC and Classic...
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mramsey1
Mar 10, 2015
Music Labels Don’t Understand the Real Value of Music
Memo to music labels: The “value” of music is defined by consumers, fans, and listeners, not by you and your minions. From Billboard: A...
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mramsey1
Mar 6, 2015
Are Your Audio Ads Too Dumb? Make Them Smarter
Data is powering marketing in general and advertising in particular in ways that could not have been imagined even five years ago. It’s...
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mramsey1
Mar 4, 2015
The Audio of Things
Recent research indicated the surprising (to some) result that a relatively small fraction of consumers have a radio by their bedside,...
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mramsey1
Feb 23, 2015
A Choppy Stream Ahead for NextRadio
With a great flourish, the powers-that-be behind the NextRadio app have announced that this week shall begin a thunderous effort...
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mramsey1
Feb 12, 2015
What’s the Future of Radio? That’s the Wrong Question
Everyone wants to know about “the future of radio”? But what if that’s the wrong question? For example, what happens if (or is it when?)...
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mramsey1
Jan 29, 2015
Radio Revenue: You Get What You Ask For
You get what you ask for. Last week Townsquare Media reported that about 30% of its revenue derived from non-spot sources in 2014 – 42%...
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mramsey1
Jan 20, 2015
Survey: Radio Managers Anticipate Dramatic Rise in Digital Revenue
In the first release from a new study Mark Ramsey Media just conducted among radio industry thought-leaders, managers expect a dramatic...
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mramsey1
Jan 15, 2015
Radio is Still Tops, But…
In a November survey by Morgan Stanley (released this week and reported in Quartz), more than 2,000 American adults were asked what audio...
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