mramsey1Jan 3, 2017Long-Term Trends in Radio Listening RevealedOne of the biggest secrets in radio is what’s happening to listening over the long term. Talk to insiders and they will acknowledge that...
mramsey1Aug 16, 2016Radio: More Reasons Why It’s Time to Dump Nielsen’s PPMSo last week I penned a strong piece suggesting that the radio industry drop PPM. The argument was stimulated by the discovery that...
mramsey1Aug 8, 2016It’s Time to Drop Nielsen’s PPMAren’t you tired of PPM yet? From Tom Taylor Now: How many PPMs does Nielsen allow in one household? Answer – up to 16. Does that sound...
mramsey1Oct 12, 2015Why Are You Trusting Your Ratings to Nielsen?I have largely steered clear of the Voltair/Nielsen discussion (except for this piece) because it’s so simple: It’s a classic...
mramsey1Jul 25, 2015Whatever Happened to Radio Bumper Stickers?Once a radio industry – and radio station fan – mainstay, it’s hard for me to find a radio station bumper sticker on the road nowadays....
mramsey1Apr 23, 2015Too Much Fuss about VoltairYou’ve heard of Voltair, that’s the audio technology that presumably allows PPM devices to more effectively pick up that all-important...
mramsey1Dec 5, 2014Uh Oh: Radio’s Reach is DecliningIn a new report from Nielsen, the news for the traditional radio space is decidedly unsurprising, and not the stuff of holiday cheer. As...
mramsey1Nov 5, 2014Nielsen Ratings are a Toxic Force that Imperils Radio’s FutureRecently I was in a gathering of brands. Not agencies, brands. Among my conversations was one with the VP and Director of Global Media &...
mramsey1Jun 30, 2014The New Auto Dashboard: Is Radio Screwed?Last week, Google announced Android Auto, which – like Apple’s CarPlay – aims to fully fulfill the promise of the so-called connected...
mramsey1Jun 16, 2014Radio Ratings are in a Heap of TroubleIf you can’t trust the Nielsen ratings in America’s largest radio market, then where can you trust them? A few days ago, Nielsen delayed...
mramsey1Jun 13, 2014The Unfortunate Farce of Radio RatingsI just delivered a research project for a broadcaster in a relatively small market. The study contained the opinions of 600 people. Now...