mrm-logo.png

MARK RAMSEY MEDIA

  • MRM BLOG

  • ABOUT MRM

  • CONTACT MARK

  • More

    Use tab to navigate through the menu items.
    • All Posts
    • Advertising
    • Apps
    • Apple
    • Arbitron
    • Audio Trends
    • Audio
    • Automotive
    • Books other
    • Books
    • Autonomous Vehicle
    • Christmas
    • Christian Radio
    • Branding
    • Comedy
    • Contesting
    • Connected Car
    • Facebook
    • Events
    • Digital Strategy
    • FM on Mobile Phones
    • Finance
    • formats
    • Funny
    • Gamification
    • Google
    • hear2.0 honors
    • HD Radio
    • hivio
    • Inside JAWS
    • Inside Star Wars
    Search
    Long-Term Trends in Radio Listening Revealed
    mramsey1
    • Jan 3, 2017

    Long-Term Trends in Radio Listening Revealed

    One of the biggest secrets in radio is what’s happening to listening over the long term. Talk to insiders and they will acknowledge that...
    3 views0 comments
    Radio: More Reasons Why It’s Time to Dump Nielsen’s PPM
    mramsey1
    • Aug 16, 2016

    Radio: More Reasons Why It’s Time to Dump Nielsen’s PPM

    So last week I penned a strong piece suggesting that the radio industry drop PPM. The argument was stimulated by the discovery that...
    1 view0 comments
    It’s Time to Drop Nielsen’s PPM
    mramsey1
    • Aug 8, 2016

    It’s Time to Drop Nielsen’s PPM

    Aren’t you tired of PPM yet? From Tom Taylor Now: How many PPMs does Nielsen allow in one household? Answer – up to 16. Does that sound...
    2 views0 comments
    Why Are You Trusting Your Ratings to Nielsen?
    mramsey1
    • Oct 12, 2015

    Why Are You Trusting Your Ratings to Nielsen?

    I have largely steered clear of the Voltair/Nielsen discussion (except for this piece) because it’s so simple: It’s a classic...
    2 views0 comments
    Whatever Happened to Radio Bumper Stickers?
    mramsey1
    • Jul 25, 2015

    Whatever Happened to Radio Bumper Stickers?

    Once a radio industry – and radio station fan – mainstay, it’s hard for me to find a radio station bumper sticker on the road nowadays....
    2 views0 comments
    Too Much Fuss about Voltair
    mramsey1
    • Apr 23, 2015

    Too Much Fuss about Voltair

    You’ve heard of Voltair, that’s the audio technology that presumably allows PPM devices to more effectively pick up that all-important...
    2 views0 comments
    Uh Oh: Radio’s Reach is Declining
    mramsey1
    • Dec 5, 2014

    Uh Oh: Radio’s Reach is Declining

    In  a new report from Nielsen, the news for the traditional radio space is decidedly unsurprising, and not the stuff of holiday cheer. As...
    2 views0 comments
    Nielsen Ratings are a Toxic Force that Imperils Radio’s Future
    mramsey1
    • Nov 5, 2014

    Nielsen Ratings are a Toxic Force that Imperils Radio’s Future

    Recently I was in a gathering of brands. Not agencies, brands. Among my conversations was one with the VP and Director of Global Media &...
    3 views0 comments
    The New Auto Dashboard: Is Radio Screwed?
    mramsey1
    • Jun 30, 2014

    The New Auto Dashboard: Is Radio Screwed?

    Last week, Google announced Android Auto, which – like Apple’s CarPlay – aims to fully fulfill the promise of the so-called connected...
    4 views0 comments
    Radio Ratings are in a Heap of Trouble
    mramsey1
    • Jun 16, 2014

    Radio Ratings are in a Heap of Trouble

    If you can’t trust the Nielsen ratings in America’s largest radio market, then where can you trust them? A few days ago, Nielsen delayed...
    0 views0 comments
    The Unfortunate Farce of Radio Ratings
    mramsey1
    • Jun 13, 2014

    The Unfortunate Farce of Radio Ratings

    I just delivered a research project for a broadcaster in a relatively small market. The study contained the opinions of 600 people. Now...
    1 view0 comments
    CLICK HERE TO SUBSCRIBE TO BLOG!
    mrm-logowall.png

    CONTACT MARK RAMSEY

    Call 858.414.4191

    or email Mark Ramsey

    MARK HAS APPEARED ON: 

    appreance-on.png

    CONNECT WITH MARK:

    • Black Facebook Icon
    • Black Twitter Icon