"Social media is for conversations, not broadcasting." That's a common bromide among social media gurus. But is it true? This matters to traditional broadcasters, because so much of what we do is built for broadcasting - it's built for "one-to-many." Should we shoot for more conversation or more distribution? Hubspot's Dan Zarella took a closer look at this question: For blogs, "conversation" means "comments." But Zarella found no significant correlation between the number of comments a blog post received and the amount of traffic that blog got. Nor did he find a correlation … [Read more...]
Tag: zarella

11/07
Is Social Media for Conversation – or for Broadcasting?
Category: Social Media Tags: blog, blogs, broadcasters, bromide, conversation, conversations, dan zarella, facebook, hubspot, Internet, mark ramsey, mark ramsey media, marketing myths, mass media, Media, media guru, media sound, radio, radio industry, social media, technology, that's, the conversation, traffic, twitter, world wide web, zarella
