"Social media is for conversations, not broadcasting." That's a common bromide among social media gurus. But is it true? This matters to traditional broadcasters, because so much of what we do is built for broadcasting - it's built for "one-to-many." Should we shoot for more conversation or more distribution? Hubspot's Dan Zarella took a closer look at this question: For blogs, "conversation" means "comments." But Zarella found no significant correlation between the number of comments a blog post received and the amount of traffic that blog got. Nor did he find a correlation … [Read more...]
Tag: zarella
