Tag: yoga

08/29

Is Groupon Evil?

In too many cases, Groupon and various Grouponalikes are destroyers of value.  I'm going to tell you why, then explain why I think deals driven in association with media outlets like yours can do better. Today in my email I find a deal for "71% off a 4-class yoga pass" for $13.  After subtracting the cut to the deal aggregator (which was not Groupon in this case), the studio walks away with just over $1.50 for the same class which normally brings in between $10 and $15. Anyone who thinks it's a smart strategy to drop your prices to almost nothing and crowd out people who are paying full … [Read more...]

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