Tag: world wide web

12/05

Here’s what IHeartRadio and TuneIn are Missing

Lots of blood, sweat, tears, and treasure have gone into making radio’s alternatives to Pandora et. al., yet I think both IHeartRadio and TuneIn are missing perhaps their greatest opportunity.And it’s staring them in the face.To be sure, these are terrific apps – as good as anything out there. So what are they missing and why does it matter?Let’s step back.If you’re going to provide an experience rooted in the radio stations listeners already know and love, then you should add value to that experience that corresponds to the problems listeners have with radio and how they … [Read more...]

11/07

Is Social Media for Conversation – or for Broadcasting?

"Social media is for conversations, not broadcasting."That's a common bromide among social media gurus.  But is it true?This matters to traditional broadcasters, because so much of what we do is built for broadcasting - it's built for "one-to-many."  Should we shoot for more conversation or more distribution?Hubspot's Dan Zarella took a closer look at this question:For blogs, "conversation" means "comments."  But Zarella found no significant correlation between the number of comments a blog post received and the amount of traffic that blog got.  Nor did he find a correlation … [Read more...]

07/26

Social Media is a Mirror

Why does a relatively small fraction of your audience "like" you on Facebook? Because, as Shama Kabani reminds us, you're looking in the wrong mirror.Shama is a celebrated social media author, entrepreneur, and card-carrying member of the digerati (she is also a one-time interview subject on this blog). In a recent piece in Inc. she pointed out the one basic social media mistake that most businesses make:  People don't use social media to connect with businesses--or even with each other. People use social media to showcase their own identities.Says Shama: Most companies still focus … [Read more...]

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