Tag: wild animal park

07/30

Lessons for Radio from a World-Class Brand: The San Diego Zoo

What could radio broadcasters possibly learn from a Zoo? Ask the folks at hivio, the first inaugural radio ideas festival, because this conversation between me and San Diego Zoo Global Brand Manager Michael Warburton turned out to be one of the "hits" of the event, and it had the room buzzing. Some highlights: How legendary brands can keep fresh Why bother to go beyond "good enough" in all the actions of your brand (hint: Because the extra effort matters to fans and they appreciate it) Why "radio" means something very specific and might be the wrong name for something like … [Read more...]

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