Tag: whyy


Your Program Director has the Wrong Job

Most radio program directors have little or no incentive to develop the station's digital assets and so these assets go undeveloped. Most will tell you their job is, frankly, to generate ratings and enable the revenue which flows directly from those ratings. ¬†And indeed it is, but is that a problem in a cross-platform media world? Is that a problem in a world where attention and consumers and advertisers and dollars are moving in all directions digital? Is that a problem in a world where any brand is "media" and a premium is placed on experiences that live in many venues and many forms … [Read more...]

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