Tag: why

10/19

Radio’s Crisis of “Why”

The best brands in any category generally exist for a reason - a good reason. A reason that matters - deeply - to the consumers, patrons, and fans of that brand. What's yours?  What's your "good reason"?  What's your "why"? Why does your station exist? Why should your audience care? Why do you come to work every day? Too many broadcasters have a "crisis of why," settling on uninspiring business goals that could characterize Dunder Mifflin as easily as any brand which deserves to aspire for more. If your "why" is to get ratings or to make budget or get a 4.0 share, that's a thin … [Read more...]

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