Tag: weather channel

03/29

What Your App Gets Wrong

“There’s an app for that.” You’ve heard that phrase countless times. But there’s an important lesson wrapped up in that phrase. Consider this:  There’s an app for what? And the answer is "whatever problem a consumer happens to have." Apps are generally solutions to problems.  They're not simply tools for you to amplify your brand - in fact they may not be that at all.  Apps are not necessarily about your brand, they are about your consumers. Even if they are in the presence of your brand. And their effectiveness as solutions along with their low cost and ease of acquisition … [Read more...]

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