Tag: wall street journal

06/24

Where Are Your Stars, Radio?

"Inspired." "An engaging read." The critics gushed over the new book by Robert Galbraith. Imagine the author's disappointment, then, when after three months, his book had sold only 1,500 hardcover copies. Until one day. That was the day the book shot from #4,709 on Amazon's bestseller list to #1. What happened to make this dog into a star, and so suddenly? This was the day that Robert Galbraith's secret identity was revealed. He was also known as J. K. Rowling, author of the Harry Potter juggernauts. And so we can understand the most recent move by Facebook - it's … [Read more...]

11/25

Does This American Life’s “Serial” Signal a “Golden Age” for Podcasts? Nope.

Does This American Life’s “Serial” Podcast signal a new “Golden Age” for Podcasting? Nope. And we're going to explain why. Also: Why is Beats crushing Bose – on YouTube? It’s episode 8 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we take the steam out of some overheated PR. Click the play button here: And if you're reading this by email, click here for the audio. For show notes go to the Media Unplugged site. Don’t forget to subscribe to Media Unplugged at Stitcher or on iTunes (for you RSS jockeys, here’s the … [Read more...]

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