Tag: walking dead

09/16

Media Unplugged: Amazon is Promising the NFL what Nobody Else Can

Amazon is promising the NFL what nobody else can. And... Apple wants James Bond. Plus, rants and raves about a terrific new promotional app from TV's The Walking Dead for Mountain Dew, the myth that the radio industry needs less regulation, and the strange phenomenon of "free range trees." . It’s episode 71 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to Media … [Read more...]

04/07

Radio’s REAL Problem on the New Auto Dashboard

Yesterday I wrote that some auto industry analysts believe radio needs to be easy to find and use on the new auto dashboard because ease of discovery and use will trump any discussion of how good or bad the actual content is. In other words, consumers are not likely to seek out great content they care about unless it's first easy to find and use. While it's certainly true that making anything easier to find and use promotes both discovery and use, is that even within radio's power in the new dash (unless we pay for that prime access)? In the auto context, radio is only a distribution … [Read more...]

08/15

Why Isn’t Radio Breaking Bad?

It's in the air, part of the zeitgeist - it's Breaking Bad. And like all phenomena which own the Twitterized water cooler for one brief, shining moment, it's what folks want to talk about - a lot - right up until it's over. Look at how this moment is being captured and capitalized on in unconventional ways: Social platform Path.com has created Breaking Bad avatars - available for sale in the platform's store (ka-ching!) Two lucky contest winners were able to ride with star Bryan Cranston in an RV wearing Hazmat suits to the season premiere. Yes! iTunes has dozens of podcasts … [Read more...]

11/11

7 Ways the Average Broadcaster is like “The Walking Dead”

There's a lot to learn from a zombie. And even more to learn from a hit TV series on AMC which is all about survival in a world full of the walking dead. Watch as I lay out the 7 ways the average radio broadcaster is like The Walking Dead. [iframe http://player.vimeo.com/video/16750109?title=0&byline=0&portrait=0 500 281] Prefer audio?  Try this: [audio:http://blip.tv/file/get/Markramsey-HowTheAverageRadioBroadcasterIsLikeTheWalkingDead986.mp3] (You can subscribe to all the MRM video and audio via iTunes and get the goodies before everybody else.) And if you can … [Read more...]

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