Tag: voltair

01/03

Long-Term Trends in Radio Listening Revealed

One of the biggest secrets in radio is what's happening to listening over the long term. Talk to insiders and they will acknowledge that while a huge majority of Americans still listen to the radio the amount of time spent listening continues to decline. Or does it? Well, it depends on how you measure it. And that should add one more reason to the long laundry list of reasons why broadcasters should be irritated at Nielsen, which presumes to produce the accepted unit of measure. Get ready for some pictures you rarely see. These are from a report by the Radio Research Consortium and … [Read more...]

10/12

Why Are You Trusting Your Ratings to Nielsen?

I have largely steered clear of the Voltair/Nielsen discussion (except for this piece) becauseĀ it's so simple: It's a classic evolutionary dilemma, and in those evolutionary dilemmas theĀ individuals who are most capable of adapting survive and those most finely tuned to their changing environments thrive. In other words, those who spend their hard-earned bucks on Voltair gadgets will have an advantage over those who do not. Now Nielsen announces that it's "improving" its technology so as to provide every participant a level playing field and perhaps eliminate the "need" for Voltair … [Read more...]

04/23

Too Much Fuss about Voltair

You've heard of Voltair, that's the audio technology that presumably allows PPM devices to more effectively pick up that all-important encoded signal that says a radio station is near. Every day it's in the radio biz news headlines, and I don't know why. If it works, then you should buy one, shouldn't you? Everyone should, right? It's not an unfair advantage if it's available to all, is it? Just go buy one and wring every last bit of credit out of those encoded signals. What are we talking about here? Maybe it might work as described, but you don't know for sure. Then go buy one just … [Read more...]

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