Tag: vine

04/30

The Secret to Marketing a Movie – and Will Vessel Crush YouTube?

The secret to marketing movies like brands. And... Will Vessel crush YouTube? It's episode 18 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves on what a Vine superstar has in common with one of the Staples Singers, faulty statistics in determining that millennials are flooding back into movie theaters, Ben Affleck's Slave-gate coverup, and a great co-promotion between HBO's Game of Thrones and UBER. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by … [Read more...]

02/24

40 Years 40,000 Sales Calls – a Conversation with Barry Drake

There are few class acts in the radio and TV business classier than Barry Drake. After an amazing career leading a variety of radio and television companies, Barry has set down on paper the best lessons from those years, mixed with enough anecdotes and highlights for several careers. The book is 40 Years 40,000 Sales Calls: Thoughts on Radio and Advertising Based on a Lifetime of Customer Contact. And - notably - all the profits from the book benefit the Broadcasters Foundation of America. Enjoy this wide ranging conversation with Barry about his terrific new book and his … [Read more...]

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