Tag: video

07/28

Is the ESPN Bubble About to Burst?

How to make Buzzfeed-style videos - but SHOULD you? And... Is the ESPN bubble about to burst? It's episode 24 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about Staples' school supplies designed by actual students, a wacky marketing lesson from Donald Trump, and a horror movie podcast so bad it's great! Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. For show notes go to the Media Unplugged site. Sample … [Read more...]

02/18

The Media Are Wrong About Brian Williams

How the media got the Brian Williams story all wrong. And… Hey newspapers! Want a younger video audience? Try a sock puppet! It’s episode 13 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, Tom rants about Cindy Crawford's face and so much more, while Mark rants about HLN's pathetic "News and a Movie" Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. For show notes go to the Media Unplugged site. Don’t forget to subscribe to … [Read more...]

01/07

Inside Facebook’s Aggressive Move into Video

What does Facebook's aggressive move into video mean for their future? And YouTube's? Also: It's a trend - publishers as platforms, where fans make content but publishers make bank. It's episode 10 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below. And if you're reading this by email, click here for the audio. For show notes go to the Media Unplugged site. Don’t forget to subscribe to Media Unplugged at Stitcher or on iTunes (for you RSS … [Read more...]

12/10

Is Online Video Killing the TV Star? No!

Is online video killing the TV star? Absolutely not! Also: What does it mean when the debut novel from a YouTube star breaks records and outsells even Harry Potter? It’s episode 9 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! And if you're reading this by email, click here for the audio. For show notes go to the Media Unplugged site. Don’t forget to subscribe to Media Unplugged at Stitcher or on iTunes (for you RSS jockeys, here’s the feed). And tweet us at @tomasacker and … [Read more...]

10/03

Media Unplugged: BuzzFeed’s Viral Secrets / Netflix vs. Hollywood – Again

It's episode 4 of Media Unplugged, and Tom Asacker and Mark Ramsey reveal the secret to BuzzFeed's video success and uncover the real story underlying Netflix's attack on the movie business. First, we discuss the magical pixie dust that makes BuzzFeed's viral videos go viral and what that has to do with tapping consumer desire. Second, Netflix fires a bullet to the heart of theatrical distribution with their first-ever original motion picture, a sequel to Crouching Tiger, Hidden Dragon. Also, Tom raves about the quality of TV content, but rants that they all seem to air on … [Read more...]

05/21

Watch hivio 2014 LIVE – RSVP Here!

hivio is the audio future festival, and it streams LIVE from San Diego on Wednesday, June 4, 2014, beginning at 8:30 am PT New Ideas, Inspiration, and Compelling Q&A for Radio, Online Radio, Digital Audio, and Podcasting. Mark Ramsey talks LIVE with SiriusXM's Tim Sabean, InnoVision's Ric Militi, Southern Cross Austereo's Craig Bruce, Growth Hacker and Author Mark Middo, Former Pixar Story Artist Emma Coats, the Content Marketing Institute's Robert Rose, Pandora's Doug Sterne, YouTube phenomenon Andrea Russett, AGOGO Founder J.D. Heilprin, PodcastOne's Rob Greenlee, and a special … [Read more...]

02/22

The Future of Radio In a Nutshell

Want to hear some great ideas on the future of radio and the role of what we sometimes call "podcasting" in it? Then watch this video. It's the New Media Show from Geek News Central with Todd Cochrane and Rob Greenlee, and I am their featured guest this week. We cover a TON of ground in this conversation, including... How should Apple's iTunes Radio and Podcast app evolve? Why radio should consider podcasters to be their "farm team" A strategy for radio to monetize the most popular podcasts The unfortunate truth about radio's obsession with "local" Why "podcasting" is a … [Read more...]

03/12

The Future of Radio is Visual

As media mix and match, as edges smudge and barriers topple, it's inevitable that the original audio medium becomes enhanced with pictures and even video. Not only will this be more engaging to consumers, but it will be more valuable for advertisers. Case and point: SoundCloud. This week the company announced a beta "Pro Partner" tier for uber-content makers, rolling out with folks like Snoop Lion, Red Bull Sound Select, Chris Hardwick’s Nerdist, The Grammys, Kevin Smith’s SModcast, KQED, and more (from what I can tell, the new features are only present on Snoop's content for … [Read more...]

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