Tag: victors and spoils

09/07

Ad Guru John Winsor says Radio Needs a New Business Model

John Winsor is the head of a fabulous new agency called Victors & Spoils. John is the author of Flipped: How Bottom-Up Co-Creation is Replacing Top-Down Innovation and Baked In: Creating Products and Businesses That Market Themselves, one of my favorite books of 2010 co-authored with legendary ad-man Alex Bogusky. I talked with John about how a top ad agency CEO sees radio today and tomorrow, and what it takes for radio to "bake in" the ingredients essential to a healthy future. Watch this: [iframe http://player.vimeo.com/video/28558705?title=0&byline=0&portrait=0 500 … [Read more...]

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