Tag: Veronis Suhler Stevenson

09/29

Radio’s Time-Spent-Listening Fix (Hint: Don’t Hold your Breath)

Radio time-spent-listening (TSL) is declining. This is something I've been writing about for a long time, yet many broadcasters stubbornly refuse to face up to the consequences of this fact, preferring instead to take refuge in stable audience cumes over time. Even if audience usage was not eroding, we would still be facing an erosion of advertising support as marketers move dollars to digital options - some in the radiosphere, many not. The time to stick one's head in the sand is over. From Inside Radio: Radio‚Äôs cume is fine, but average quarter hour listening is on the … [Read more...]

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