Tag: vast

02/28

Radio’s Attention Deficit

Why doesn't radio get more love given (as we're always reminded) that almost everybody listens to it almost all the time in almost every place? This is one of the industry's greatest frustrations, and it's particularly frustrating when advertisers and others in the know echo themes popular in the cultural ether. ┬áThemes like "Pandora is really cannibalizing radio" and "Sirius XM is really eating your lunch." This is a problem I discussed at length with marketing blogger extraordinaire and best-selling author Seth Godin in a conversation that will post to this blog soon. Usage, Seth … [Read more...]

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