Tag: usa today

10/11

Apple CarPlay And Android Auto Are About To Explode

I have written a lot about the coming transformation of the auto dashboard and my belief that, in the long run, it will be the domain of Apple CarPlay and Android Auto - that these platforms will squeeze out most alternatives. Why? Because consumers will exert their will on automakers and demand that their dashboards are not only as powerful as their smartphones but that they are identical to them (at least within the constraints of driver safety, a sacrifice any driver understands even if he doesn't respect it). This will become even more true when cars self-drive and the passengers are … [Read more...]

03/25

Radio is Bad at Technology, but…

All right, let's just say it. Radio is really bad at technology. Sure, we can mess with Twitter and Facebook and YouTube, but your five-year-old has mastered these. Being able to function in the presence of technology with something less than the capacity of a pre-teen is not the same as being good at technology from the perspective of a brand. Technology today is helping to broaden the definition of brands and transform them into experiences. In fact, the future of brands is as experiences across media and platforms. That's why Nike's fuelband makes sense for a company that … [Read more...]

11/09

Investors are Focusing on Content, not Distribution

USA TODAY markets reporter Matt Krantz answers this reader question: Why have the large diversified media companies been such strong [stock market] performers, despite the rise of the Internet? Matt's answer: Investors are starting to pay less attention to the device, and more to the content. Companies that make the entertainment and content viewed on the bevy of new mobile devices, websites and Internet-connected TV devices are winning new appreciation with investors. Disney (DIS), Time Warner (TWX) and Viacom (VIA.B) shares are all at or near their 52-week highs as investors … [Read more...]

06/11

A Podcast is an Ad for Everything Else we Do

I'm on vacation this week, so my posts will be sparer and pithier than usual (I can already hear some of you mutter "good news!").  But this one I couldn't resist.... Filmmaker and celebrity podcaster Kevin Smith in USA Today: Podcasting doesn't pay the bills, directly "Stuff comes out of it. The podcast itself is like an advertisement for everything else we do." This is almost exactly the same thing Adam Carolla told me about his celebrity podcast.  And it's much the same thing that Gary Vaynerchuk told me about his online videos. In the world of these upstarts (the world we all … [Read more...]

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