Tag: US

12/12

Radio Does Not “Heart” Twitter

I just read a fascinating report on Radio's relationship to Twitter in the U.S. and the results will startle and unsettle you. You can download the full report here. It's from Brandwatch, a social media analytics company. Here's a summary of some of the key bullet points from the study which sampled 20 radio stations from various genres (but lacks several important formats like Rock, Alternative, Country, and NPR, yet - oddly - includes two Classical stations): On average, only 0.06% of radio listeners tweet about a radio station in the US. This is 10 times less frequently than … [Read more...]

09/21

The Future of Radio is Between (or instead of) the Songs

What's the future of radio? The answer is not "technology," although that's part of the answer.  The answer is to leverage what can't be easily duplicated by people who are much more knowledgeable about and committed to technology than you are. The future is between - or instead of - the songs. Southern Cross Austereo's extraordinarily bright and talented Craig Bruce talked with me about this very topic. We discuss: Are listeners less engaged in radio than they used to be? What will be the impact of pure-plays like Pandora or Spotify on radio? Why can't we find and nurture … [Read more...]

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