Tag: unicorn


Chasing the Unicorn

Last week Seth Godin penned another pearl: The easiest way to sell yourself short is to compare your work to the competition. To say that you are 5% cheaper or have one or two features that stand out--this is a formula for slightly better mediocrity. The goal ought to be to compare yourself not to the best your peers or the competition has managed to get through a committee or down on paper, but to an unattainable, magical unicorn. Compared to that, how are you doing? The problem with many radio broadcasters is that we tend to innovate - if we do so at all - by looking over our … [Read more...]

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