Tag: UK

12/12

Radio Does Not “Heart” Twitter

I just read a fascinating report on Radio's relationship to Twitter in the U.S. and the results will startle and unsettle you. You can download the full report here. It's from Brandwatch, a social media analytics company. Here's a summary of some of the key bullet points from the study which sampled 20 radio stations from various genres (but lacks several important formats like Rock, Alternative, Country, and NPR, yet - oddly - includes two Classical stations): On average, only 0.06% of radio listeners tweet about a radio station in the US. This is 10 times less frequently than … [Read more...]

02/21

Don’t Simulcast your On-Air and Online Radio Spots

Talk to many broadcasters and you'll hear a common refrain:  We wish we could simulcast our on-air spots with our online ones and bundle those impressions in one Arbitron number. Well, be careful what you wish for. AFTRA rules get in the way of simulcasting these spots on-air and online in the US, but in the UK there is no such restriction and broadcasters are free to simulcast spots or split them as they wish.  Historically, most have simulcasted. But now that is beginning to change. Clive Dickens has this piece of advice for any US broadcaster hoping to lump these spots … [Read more...]

10/18

Is Cost-Per-Point the Enemy of Radio Innovation?

This is Part 2 of my conversation with Kaihaan Jamshidi, the Director of Strategy for Method, a brand experience, design, and innovation company and works with major companies like Nordstrom, Time Warner, AOL, TED, and many more. Today we get deeper into the future of advertising on radio, and why the antiquated notion of media buying is an obstacle to innovation. What follows is a highly edited version of our chat.  Click below for Part 2 of the complete (and fascinating) interview. [iframe http://player.vimeo.com/video/29700541?title=0&byline=0&portrait=0 500 281] Prefer … [Read more...]

10/17

How to Innovate the Radio Experience

Kaihaan Jamshidi is the Director of Strategy for Method, a brand experience, design, and innovation company and works with major companies like Nordstrom, Time Warner, AOL, TED, and many more. What happens when a specialist in brand experience and innovation looks under radio’s hood?  That's the question I set out to answer in this first of a two-part conversation (Part 2 will post tomorrow). Today we look at innovating the radio experience.  Tomorrow we get deeper into the future of advertising on radio, and why the antiquated notion of media buying is an obstacle to innovation. What … [Read more...]

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