Tag: twitter

10/28

Look Out: Big TV is Eating the Internet – Media Unplugged Ep 6

We have about two thousand listens to the new twice-monthly podcast I produce with branding strategist Tom Asacker. It's called Media Unplugged. Have you listened yet? This week Tom and I ask whether the Internet is disrupting the TV industry or - after decisions by HBO and CBS to provide streaming-only subscription services - is Big Media eating the Internet? We think so! Then, is Pinterest the coming ad colossus that could dwarf Twitter and Facebook? There are lots of good reasons why the answer may be "yes"! In our rants and raves section, Tom rants about a CNN anchor giddy … [Read more...]

09/25

Ryan Holiday: How to Grow Your Media Brand the Silicon Valley Way

Quick Summary: How do today's tech startups launch and scale big and fast? By using a new union of traditional and direct marketing and business development that adds up to one thing: Growth. How can radio and other media brands become "growth hackers"? Ryan Holiday is the former Director of Marketing for American Apparel. He has promoted the works of authors like Tim Ferriss, Seth Godin, Marc Ecko and Tucker Max. He is a devious genius when it comes to the art and science of media attention, and he's the author of some of my favorite books from the past three years, including Trust Me, I'm … [Read more...]

04/05

Social Media for Radio the #ChrisHardwick Way

What is this show @midnight that has exploded in ratings and social media buzz since its debut last October? And why should radio care? You should care because @midnight and its creator/host Chris Hardwick have cracked the code on how to use Twitter - and there's much you can learn from their strategy. Writes The Wrap: Hardwick's “@midnight” on Comedy Central – a half-hour comedy/talk/game show hybrid that, as its name suggests, deals with all things internet and social media – is arguably the best series currently on television when it comes to harnessing social media buzz. The show … [Read more...]

12/12

Radio Does Not “Heart” Twitter

I just read a fascinating report on Radio's relationship to Twitter in the U.S. and the results will startle and unsettle you. You can download the full report here. It's from Brandwatch, a social media analytics company. Here's a summary of some of the key bullet points from the study which sampled 20 radio stations from various genres (but lacks several important formats like Rock, Alternative, Country, and NPR, yet - oddly - includes two Classical stations): On average, only 0.06% of radio listeners tweet about a radio station in the US. This is 10 times less frequently than … [Read more...]

11/22

Advertising is about Audiences – not Distribution Channels

Twitter's ability to attract a swarm of conversations around particular TV shows means that it can marshal a large audience engaged in a particular show without necessitating the use of the traditional TV spot. From the advertiser's perspective there will be a motivation to reach the people who count without blowing a big wad of money on the TV spot that was traditionally used to do exactly that. Why bother, when Twitter's "TV conversation targeting" is designed to do something quite similar? This is a reflection of a larger realization that is, of course, obvious: Advertisers are buying … [Read more...]

05/22

Radio: Pretend your Customers are Fans, not Advertisers

So I’m talking to a digital solutions provider who has created a platform featuring new value for consumers as part of a radio station’s online brand. Right in the middle of his on-screen experience, surrounded by the new stuff he created for his radio client, is that particular station’s Facebook feed. “Why is that there?” I asked, since it has nothing to do with the value proposition of the content around it. “The station wanted it there,” he replied. “Why?” I asked. “Because they wanted to be able to promote their Facebook posts to their audience – and do it with the comments … [Read more...]

02/01

Radio: Is Anybody in Charge of your Fans?

It was my first visit to the Sundance Channel, and I was met with this visual: Not so much a "pop up" per se as in invitation to deepen a relationship which was at least strong enough to bring me to the page in the first place (and it didn't "pop" during my second visit). Does your radio brand have such an invitation? One that invites consumers to give up their email in exchange for information of real value? One that says "we want to connect with you personally"? I was struck recently when I read a piece by David Siteman Garland (who will be appearing in my blog soon) on his great … [Read more...]

11/17

Digital Media: What’s in Store for 2013

Here are some stats from a brand new eMarketer report on U.S. digital media usage changes from now to 2013. I'll focus on some highlights relevant to broadcasters: Facebook users:  147 million, up 4% Twitter users: 36 million, up 14% Smartphone users: 138 million, up 19% Mobile Internet users: 144 million, up 18% Mobile video viewers: 23% of the population, up 20% Smartphone video viewers: 22% of the population (and more than half of smartphone users): up 22% Online movie viewers: 27% of the population, up 16% Online TV viewers: 35% of the population, up 13% Tablet users: … [Read more...]

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