Tag: tv

06/21

Audio Advertisers: It’s Time To Make Spots Much Shorter

This was the headline: "Fox adopting YouTube's Six Second Ad Format.""This is the first time that a broadcast television company has committed to the ad format, which YouTube introduced last year," the companies said.That means Fox TV will be airing six second spots across its platforms, including linear television.And don't think that this trend will stop there, folks.At my hivio event last year I presented research which explicitly tested what consumers - listeners - wanted to hear from ad-supported audio platforms (you can watch the whole presentation here). We didn't test … [Read more...]

05/30

Will There Be A Netflix Of Podcasts?

What upfronts reveal about the TV business.And...Will there be a Netflix of Podcasts?Plus, rants and raves about the return of Biz Stone to Twitter and what happens when your date texts during a movie and the Justice System intercedes.It’s episode 64 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey.This episode is brought to you by StackAdapt, an omnichannel digital advertising platform that helps brands accelerate customer acquisition.Listen as we go inside media to reveal the ugly truth!Click the play button … [Read more...]

01/30

Media Unplugged: How To Win The War For Attention

How to win the war for attention.And...I am Keats, and so are you!Plus, rants and raves about TV promos missing the boat, and what happens when the company that makes checks thinks they can convince millennials to use them.It’s episode 57 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey.Listen as we go inside media to reveal the ugly truth!Click the play button below:And if you're reading this by email, click here for the audio. Sample and subscribe to Media Unplugged at iTunes.Or do the same at Stitcher.Or Google … [Read more...]

11/28

Media Unplugged: Deflating Fake News Hysteria on Facebook

Deflating fake news hysteria on Facebook.And...Who needs facts when you have belief?A shockingly thoughtful conversation about the role of facts in marketing - and in Presidential elections.Plus, rants and raves about the voter who was determined not to know who the election winner was, the vast time wasted by people looking for something to watch on TV, and the huge number of small businesses that claim to use social media for marketing, yet don't have their own Facebook page.It’s episode 54 of Media Unplugged with branding authority Tom Asacker and media strategist Mark … [Read more...]

09/25

Millennials Say “Out With Blogs, In With Podcasts!”

Millennials say "out with blogs, in with podcasts!"And...Is TV doomed - thanks to ad blockers?Plus, rants and raves about "lit-bait," the 4-year-old with the most-viewed YouTube channel in the world, and the final word on whether or not removing naked ladies was a smart move for Playboy magazine.It’s episode 50 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey.Listen as we go inside media to reveal the ugly truth!Click the play button below:And if you're reading this by email, click here for the audio. Sample and subscribe to … [Read more...]

08/26

hivio 2016: “What the F**k Happened to Radio?”

Howard Lapides is a veteran of radio.As CEO of Lapides Entertainment, Howard is now managing writer/producers, talk show hosts, authors, comedians, and actors, as well as executive producing a variety of shows, like VH-1's highly successful "Celebrity Rehab" franchise, Comedy Central's "The Man Show," and "LoveLine" on MTV.Among Howard's first words to the audience: "Radio as you learned it is gone, but radio is not gone."Howard is a keen observer of the radio space and a fan of the medium, but an even bigger fan of the content carried by that medium."Make a noise," Howard … [Read more...]

05/17

Is Your Media Business Doomed?

Is your media business DOOMED? Maybe not…And…Saturday Night Live says the future of advertising is NOT ads.It’s episode 42 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey.Plus, rants and raves about the coming collapse in broadcast TV advertising…despite a record year? And the fuzzy math assumptions about ad spend vs. consumption time.Listen as we go inside media to reveal the ugly truth!Click the play button below:And if you're reading this by email, click here for the audio. For show notes go to the Media … [Read more...]

03/22

Media Unplugged: Surprise! Distribution is King!

Surprise! Distribution is KING!And…Time is running out for Big Media.It’s episode 39 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey.Plus, rants and raves about an app that allows you to exchange your time for money, the ridiculous idea that movie review ratings should correlate to box office performance, and Neil Patel’s amazing Instagram experiment.Listen as we go inside media to reveal the ugly truth!Click the play button below:And if you're reading this by email, click here for the audio. For show notes go to the Media … [Read more...]

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