Tag: tv guide

12/11

What Radio Can Learn from TV

...and what TV learned from the Serial podcast. Disruption is rampaging through the TV industry, and there are a lot of lessons there for radio. That's according to a great source: TV Guide Executive Editor Michael Schneider, who also c0-hosts the excellent KCRW podcast The Spinoff. Mike spoke with me at hivio, the audio future festival in Los Angeles. Here are just some of the questions we covered: How do TV people see audio? What can the audio space learn from the TV space? We tend to silo in audio - podcasting, online radio, terrestrial radio….That doesn’t exist in TV … [Read more...]

02/10

You are Invited to hivio 2015 – the Audio Future Festival

There are events for radio and online radio and digital and local revenue and commercial and public and Christian broadcasters, but there's no event for people across the audio space to gather together in one place at one time. Audio is one medium, and hivio, the audio future festival, is that one event. I'm proud to announce that tickets are available for the third annual hivio audio future festival - this year in Los Angeles at the legendary Hollywood Improv. Who's on the stage? We have one speaker who is a Forbes “Top 30 under 30” and another whose company was just picked as one … [Read more...]

08/09

The Key to Building Value in Radio

This week Mediapost columnist Diane Mermigas summed up the challenge for media companies so succinctly, I wanted to showcase the core of her point so it doesn't get lost: The key to building value is using interactivity to create complementary or additive -- not substitute -- offerings that extend or reinvent traditional advertising, content and communications. Read that again, because it's vitally important. We are in the middle of an unyielding cycle of creation and destruction. We witness TV Guide and Newsweek sold for a combined total of $2, each buried in debt. We watch as the … [Read more...]

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