Tag: tron

11/19

You’re in the Brand Amplification Business

Don't let the fuss over the merger of unprofitable Newsweek with the not yet profitable Daily Beast fool you. There is indeed gold in them there hills for magazines - and ALL media brands - if they focus on amplifying their brands rather than printing more issues. Just ask the folks at WIRED. From today's news: “The gloves are off here at Condé [Nast],” said Wired publisher Howard Mittman, whose magazine will end the year in the number-one spot for ad page growth at the company, up 24 percent. “We’re bigger than we’ve ever been, and we’ve put the brand in a place to focus on other … [Read more...]

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