Tag: triton

09/19

I’m Going to Stage a Secret Radio Meeting

...much like the one being staged in "secret" at the NAB Radio Show right now. And like that meeting, the purpose of mine is to plot radio's digital future. Because, as we all know, the future of any industry is best mapped out by its leading executives, locked together in a private room with nary a consumer in sight.  Consumers will do what they're told, after all.  The control is all ours! This is how General Motors did it for years! I will make sure only to invite folks who see eye-to-eye with me on the main issues of the day, as I see them.  Troublemakers need not apply. Also … [Read more...]

08/30

Increase Radio’s Profile at SXSW!

In this transmedia world of ours any gathering that attracts only folks from one medium is missing the point. SXSW is no such gathering, and radio should be represented alongside music, film, and interactive.  Want to know where radio's future is?  It's in attendance at SXSW and other such conferences. Now you have a chance to elevate radio's role at SXSW and it's only a click away. If you think, as most everyone in radio does, that the current system of music royalties is an almost arbitrary crazy quilt mess of onerous free enterprise-killing penalties, then here's your chance to do … [Read more...]

08/22

Gamification can Transform Radio’s Digital Platforms

Chris Bell is president of Triton Digital's Applications and Services division. Triton is an innovator in bringing game mechanics to radio platforms.  Indeed, gamification is a major emphasis for the company and I have been impressed by their investments in this area. So what is gamification, and why does it matter to radio? How does gamification dramatically improve the engagement between consumers and our radio brands, and how can this engagement be effectively monetized? Chris answers all these questions and more in this short Q&A.  Listen! [iframe … [Read more...]

05/08

Pandora: Internet Radio Growth coming from AM/FM

So says Pandora CEO Joe Kennedy in this opening session highlight from the recent Worldwide Radio Summit, moderated by Triton's Mike Agovino. Joe also shares some stats on reduced TSL for radio and matches that against the growth for Internet Radio.  These are stats that are not often publicized in the radio industry. Let's be frank:  Of course some Internet radio growth will come from radio. Maybe most of it will come from radio.  And it will not stop people from listening to the radio.  Rather, it will shave away quarter-hours from radio, just as every other entertainment distraction … [Read more...]

02/21

Don’t Simulcast your On-Air and Online Radio Spots

Talk to many broadcasters and you'll hear a common refrain:  We wish we could simulcast our on-air spots with our online ones and bundle those impressions in one Arbitron number. Well, be careful what you wish for. AFTRA rules get in the way of simulcasting these spots on-air and online in the US, but in the UK there is no such restriction and broadcasters are free to simulcast spots or split them as they wish.  Historically, most have simulcasted. But now that is beginning to change. Clive Dickens has this piece of advice for any US broadcaster hoping to lump these spots … [Read more...]

12/21

R.I.P. Arbitron’s Total Audience Measurement

Earlier this week, a number of leading broadcasters piped in on a scenario whereby Pandora and other online radio services would be measured alongside radio in Arbitron's supposedly forthcoming Total Audience Measurement report, and the most telling word was this one:  "Frightening." Indeed it is "frightening," the thought that a stable ecosystem of radio brands with huge barriers to entry could be penetrated overnight by a theoretically limitless number of present and future online radio brands all nibbling at the same presumably finite trough. Forget the fact that any reasonable observer … [Read more...]

12/19

Arbitron doesn’t like Audience Estimate Comparisons

Can you convert streaming metrics to shares and compare those shares to the numbers in an Arbitron ranker? Of course you can, but that doesn't mean Arbitron will like it. Today Arbitron released their "Thoughts on Comparing Audience Estimates," and while they make some good points, those points don't tell the whole story. Let's dive in. Don't compare the two, says Arbitron because... One to Many vs. Many to One Some Internet music services are using the traditional radio audience metrics of average quarter-hour (AQH) and Cume. To date, these metrics have only been applied to … [Read more...]

10/02

Arbitron Measurement: TAM or SCAM?

The following was written by Triton Media COO Mike Agovino and is reposted here with his permission.  I think Mike is completely right, so I wanted to share this with you. There's a lot of noise in the marketplace about Arbitron launching a new "Total Audience Measurement" product and that product being endorsed in advance by some broadcasters. Where to begin? How about here: the radio industry should be outraged. As you all are aware, Triton also owns a measurement product, MRC-accredited Webcast Metrics. How much revenue do we realize from this industry-sanctioned product? Less … [Read more...]

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