Tag: tom taylor

08/08

It’s Time to Drop Nielsen’s PPM

Aren't you tired of PPM yet? From Tom Taylor Now: How many PPMs does Nielsen allow in one household? Answer – up to 16. Does that sound large? One current in-tab household has 13 meters, and nine of them belong to people under the age of 17. Nielsen likes stability on the panel, and this particular household has been in the sample for quite a while. Imagine replacing them when they leave after as much as a two-year tenure. That will require placement into multiple households to achieve 13 new meter-carriers, and it costs Nielsen money. But a couple of stations in Nielsen markets aren’t … [Read more...]

01/29

Radio Revenue: You Get What You Ask For

You get what you ask for. Last week Townsquare Media reported that about 30% of its revenue derived from non-spot sources in 2014 - 42% if you exclude recent acquisitions. And Townsquare isn't alone. Check out how CBS (the entire company, not just radio) is shedding its dependence on advertising: CBS, which in addition to the CBS Television Network, owns Showtime, CBS Television Stations, CBS Radio, CBS Television Studios and Simon & Schuster, has the most exposure to advertising among the major media companies. But the media giant has reduced that exposure in recent years to 50% … [Read more...]

12/05

Uh Oh: Radio’s Reach is Declining

In  a new report from Nielsen, the news for the traditional radio space is decidedly unsurprising, and not the stuff of holiday cheer. As Tom Taylor summarizes: AM/FM’s monthly reach gained half-a-percent – but Time-Spent fell 3% over last year. And the 3% drop is consistent across African-Americans and Hispanics, two groups that have traditionally shown stronger listening than the national average. Two charts display the contrast between monthly reach for Americans age 2+ and their actual consumption of radio. The positive news - the “number of users” for radio grew 0.5% compared to last … [Read more...]

08/28

The Nail in HD Radio’s Coffin – And What It Means For You

From Tom Taylor Now: A site named GMAuthority says among the changes for the [Chevrolet] Traverse, “HD Radio [is] removed.” There’s more. For the 2015 Silverado truck, GMAuthority says “HD radio feature removed from all radios.” Same for the 2015 GMC Sierra truck, here. For the high-end Buick Enclave, the previous “Color Touch AM/FM/SiriusXM/HD Radio with CD player” is replaced by “AM/FM/SiriusXM radio with CD player.” No mention of HD. As for the Chevy Impala, no HD, and SiriusXM also appears to be missing. So is GM’s in-house OnStar – but there’s a visible reason for that. The GMAuthority … [Read more...]

01/05

Predictions for Radio in 2014

Tom Taylor offered up some questions for radio to ponder in 2014. I thought I'd take this opportunity to answer them: 1. Connected car - friend or foe? Both - and neither. The connected car doesn't care about you, radio. It cares only about the consumers on the buying end of the auto transaction and, of course, the automakers on the manufacturing end. Radio will be of value in the connected car in direct proportion to the value radio brands provide to consumers. In a world crowded with choices, consumers will embrace them and even seek them out. Without doubt, this will come at the … [Read more...]

10/08

Stop the “Local” Insanity

From Tom Taylor: How do you restrict a station’s streaming availability, geographically?  Can you make it available just where its over-the-air signal goes? An experiment to watch is going in the TV world, funded by the NAB’s Fastroad technology program, and written about by TVNewsCheck. Jack Perry’s Syncbak company is developing the technology that would keep local TV local – but accessible online and via mobile devices. Syncbak has the support of the Consumer Electronics Association, which understands that TV stations need to move online – but in a way that’s economically viable. CEA says … [Read more...]

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