Tag: tom asacker

05/17

Media Unplugged: Do Influencers Really Influence Anything?

Do influencers really influence anything? And... Adidas unfriends Facebook. Maybe your brand should, too. Plus, rants and raves about the Earth-shattering consequences of Best Buy's new logo, a newspaper's wet-look ad that looks too real, and Google's new AI that's almost too human. It’s episode 83 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to Media Unplugged … [Read more...]

04/30

Media Unplugged: The End of Authenticity

The end of authenticity. And... Will Amazon finally make TV's smart AND friendly? Plus rants and raves about Ford halting production of most sedans, the phenomenon of micro-merchandising, and how Sherwin-Williams is using augmented reality. It’s episode 82 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to Media Unplugged at iTunes. Or do the same at … [Read more...]

04/09

Media Unplugged: The Strategy Behind Amazon’s Prime Video

The strategy behind Amazon's Prime Video. And... MoviePass and the magic power of data. Plus rants and raves about Jesus Christ Superstar, the Star Wars theme park, and the new book "The Big Picture: The Fight for the Future of Movies." It’s episode 81 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to Media Unplugged at iTunes. Or do the same at Stitcher. Or … [Read more...]

03/11

Media Unplugged: Creating Your Own Podcast: A Big Waste of Time?

Creating your own podcast: A big waste of time? And... NBC/Universal cuts primetime ads by 20% - should you? Plus, rants and raves about Tuxe - the fashion company that has turned its products into services - and Ring's impressive acquisition by Amazon after being rejected by the Shark Tank crew. It’s episode 80 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to … [Read more...]

02/20

Media Unplugged: Long Live Fake Fame!

Long live fake fame! And... Is Facebook killing comedy? Plus, rants and raves on what a famous handbag owes to the back of an airplane sick-bag, the wondrous origin of the most famous Coke jingle in history, and the mystery surrounding the seeming impossibility to recreate Beyonce in wax. It’s episode 79 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to Media … [Read more...]

01/30

Media Unplugged: Inside the Epic Battle for Media’s Future

Inside the Epic Battle for Media’s Future. And... How Amazon’s New Convenience Store Changes Everything. Plus, rants and raves on the newest blockchain star, Kodak (?), the "shocking" finding that women over 50 don't believe your ads, and more. It’s episode 78 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to Media Unplugged at iTunes. Or do the same at … [Read more...]

01/14

Media Unplugged: The REAL Story Behind TV’s Transformation

The REAL story behind TV's transformation. And... Amazon goes private label. Plus, rants and raves on the TV spot that's a podcast that's a local restaurant...or something, Facebook's "fake news" flag that makes content MORE popular, Jack in the Box's effort to monetize the marijuana munchies, and what happens when Netflix viewers know more about what they should see than movie critics. It’s episode 77 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button … [Read more...]

12/20

Media Unplugged: Disney Wants Fox: Now What?

Disney wants Fox...Now what? And... What consumers REALLY want from brands. And... Consumers are running away from advertising in droves. Plus, rants and raves about Netflix's personalization not just of recommendations but even artwork images, James Franco's terrific movie, The Disaster Artist, and more. It’s episode 76 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and … [Read more...]

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