Tag: Todd Hamilton

01/29

Wrist-Powered Radio?

There's a tendency to obsess on devices. But if you're in the content business devices are only channels of distribution for that content. The real challenge and opportunity for media brands is to spread content across all popular platforms in a form and a context that fits that platform. To chase a device is to miss the forest for the trees. For example, do you need iPhone and Android apps? Not necessarily, but you do need a mobile strategy. Because as consumers spend more time online with mobile devices your content is either part of that time stream or it isn't. Do you need … [Read more...]

* = required field

Dive Into The Blog