Tag: time spent

12/30

Average Time with Radio Declines 2% – But So What?

The average time spent per day with radio has declined by 2% from 2009 to 2010. Meanwhile time spent with mobile is up almost 30% and Internet time is up more than 6%. That's one highlight of a new report by eMarketer, which summarizes... a meta-analysis of data from dozens of research firms using a variety of methodologies. The result is a series of estimates of how much time consumers spend with all major media, regardless of multitasking or simultaneous usage, from 2008 to 2010. The estimates apply to average media usage of the general public, not solely to the users of each … [Read more...]

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