Tag: tim westergren

06/13

What Apple Music’s Streaming Radio Station REALLY Means

In part one of the slicing of Apple Music, I looked at the all-you-can-eat streaming service itself. Today, in part two, I go inside the strategy behind Apple Music's streaming radio station, Beats 1. What is Beats 1? It is "Apple's first 24/7 worldwide radio station." Special? Innovative? No (and does Zane really not have his own board op?). That's despite the hyperbolic and breathless reception this initiative is getting by some tech-heads who should know better. Take MacWorld, for example: What’s really neat is that every user around the world will hear the same content at the … [Read more...]

03/08

Time to Trash Pandora?

The rhetoric is heating to the boiling point, and I think it's about time to throw a bit of cold water on it. I'm talking about Pandora - and who isn't? Radio Ink: Pandora CEO Joseph Kennedy stepped up his assault on radio yesterday as he detailed some of his sales and ratings plans, hoping to take a chunk of radio's $17.4 billion revenue pie. Just for the record, that's not an "assault on radio" since any party with an advertising-based medium has as much opportunity to invite the dollars of advertisers as any other.  Those are not "radio's" dollars, they are advertisers' dollars and … [Read more...]

01/18

Pandora at 125 Million

No matter how many or how few listeners are tuned to Pandora at any given moment, 125 million registered users is a whole lot. Think of the registered user count as analogous to the number of people who own radios.  Owning a radio is being "registered to use" radio.  While the Pandora numbers fall far short of radio's "registered" distribution, the numbers move closer by the day. It seems obvious to me that Pandora will become an increasingly attractive alternative for radio's traditional advertisers as radio's reach advantage continues to diminish. Given that streaming is not unique … [Read more...]

06/23

What Radio REALLY needs to learn from Pandora

So what's the secret the radio industry needs to learn from Pandora? Is it the importance of personalization or technology or the role of streaming in the consumer's entertainment diet?  Is it the importance of being cool and talked about? It is none of these things. Recently I saw Pandora founder Tim Westergren speak to a room of people who were not broadcasters or radio industry types. He could have talked about the methodological details of the Music Genome Project.  He could have talked metrics.  He could have talked reach.  He could have talked time spent listening.  He could … [Read more...]

01/12

Pandora Today and Tomorrow – Pandora CEO Joe Kennedy (Part 1)

The week after online radio leader Pandora announces a slew of new automaker deals and releases news that they have topped 75 million registered users it's time to ask the question:  Where do they go from here? I sat down with Pandora CEO Joe Kennedy for a very special two-part conversation (watch for part 2 tomorrow). Here are some of the questions we discussed in today's chat: How is Pandora in cars going to roll out and what will it mean to consumers? How important is ease of use and what is "mean time to music"? In cars, how often do consumers use Pandora and what needs does … [Read more...]

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