Tag: this american life

01/27

The Upside-Down World of Public Radio Funding

Once upon a time "NPR" stood for "National Public Radio," and the "radio" in NPR was the exclusive means of distributing the network's content. This was an era when stations would solicit funds from listeners to support this and other programming and send a big chunk of those funds back to the network. That was then, this is now. Today, radio is not the distribution channel for NPR content, it is simply another distribution channel for that content (albeit the most important one). ¬†Yet the funding equation works precisely the same way, and that's confounding. Because when radio … [Read more...]

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