Tag: teens

06/21

Media Unplugged: Are Smartphones Killing Websites?

Are smartphones killing websites? And... Facebook is losing its cool among teens. Plus, rants and raves about IHOP (or is it IHOB?), the "Truth Initiative," and more. It’s episode 84 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to Media Unplugged at iTunes. Or do the same at Stitcher. Or Google Play. Or wherever you listen to podcasts. And if you … [Read more...]

01/11

Younger Audiences Hate Ads Even More Than You Do

According to a new global media habits study from Kantar Millward Brown, if you think your audience hates advertising now, just wait. It is about to get a lot worse. The study spanned 39 countries and 23,907 interviews, including populations representing Gen X (35–49), Gen Y (20–34) and Gen Z (16–19). According to the report: It’s particularly tricky to get Gen Z to engage, because they are highly discriminating and more averse to advertising in general. In the online space Gen Z are significantly more likely to skip ads, suggesting they have a lower threshold for boredom. They are also … [Read more...]

10/17

The Future of Radio – According to Teens

A recent Piper Jaffray report focused on the behaviors of teenagers and the consequence of trends in those behaviors. One of the questions asked teens what percentage of their time was spent listening to music in the following categories: mp3's, Pandora, local radio, other streaming radio (e.g., Spotify, Songza, etc.), CD's, or SiriusXM. The result: About 16% of teen music listening time is spent with radio. Pandora's share was slightly higher, while mp3's were more than twice as high. It's not great news to see Pandora ahead of radio in this category. And the worse news is … [Read more...]

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